Businesses need custom packaging because it helps enhance branding, promote sustainability, and maximize cost-efficiency. Custom packaging helps increase brand awareness by incorporating multiple design elements like logo, text, imagery, and color. Eco-friendly custom packaging helps establish a strong visual identity for a business and prioritizes sustainability with recyclable and biodegradable material which reduces packaging waste and attracts eco-conscious consumers.
The benefits of custom packaging are listed below:
- Increase Brand Awareness
- Increase Brand Consistency
- Create Visual Identity
- Enhance Customer Experience
- Create Functional Packaging for Products
- Increase Product Protection
- Improve Recyclability
- Reduce Packaging Waste
- Reduce Shipping Cost
1. Increase Brand Awareness
Brand awareness, also known as brand recognition, reflects how well customers know and how quickly they identify the brand in various locations. Businesses require custom packaging, which plays a key role in increasing brand awareness through elements like packaging design, typography, logo, color, and brand imagery. Strong brand recognition affects purchasing decisions and shapes the customer’s perception of the brand’s uniqueness, leading to long-term value and competitive advantages.
According to research conducted by IPSOS and the Paper Packaging Board on May 2, 2018, 72% of Americans agree that product packaging design influences their purchase decisions.
2. Increase Brand Consistency
Brand consistency means that a brand’s visual elements, tone of voice, and brand values remain the same across all marketing channels. Custom packaging helps increase businesses’ brand consistency on digital channels, ensuring customers’ loyalty, familiarity, and trust in a brand. To maintain brand consistency, businesses use custom packaging to incorporate design elements like logos, colors, or language that align with their overall branding. This helps create a cohesive customer experience that allows consumers to recognize a brand quickly and develop a positive brand perception.
3. Create Visual Identity
A brand’s visual identity is a collection of visual and design elements, including a unique shape, color palette, logo, tone of voice, and distinct typography to represent a brand. Custom packaging is important for businesses as it helps establish a brand’s visual identity that directly impacts the brand perception and helps it stand out from the rest of the competitors.
4. Enhance Customer Experience
Customer experience, also abbreviated as CX, is the customer’s behavioral response to a product or service throughout the entire purchasing journey, including before, during, and after they make a purchase. Custom packaging is essential for businesses to create a more professional customer experience and a lasting first impression. When customers receive personalized packaging that is well-designed and made from premium paper or cardboard, it enhances their overall experience. Excellent custom packaging from premium materials like paper or cardboard elevates the unboxing experience. In a study conducted by IPSOS and the Paper Packaging Board on May 2, 2018, 63% of Americans believe that products made from paper or cardboard appear more premium and high quality. This highlights the importance of using visually appealing and durable materials to create a positive and memorable first impression.
5. Create Functional Packaging for Products
Functional packaging refers to the design features that add value and enhance usability and convenience for consumers. Custom packaging is a necessity for businesses as it offers the opportunity to create effective packaging by consuming reusable or biodegradable material, easy-grip handles, resealable closures, and simple text and clear labels.
6. Increase Product Protection
Product protection involves design features in packaging to ensure safe storage and transport of products. The necessity of custom packaging for businesses is essential because it helps increase product protection against external factors, damage, and shocks while maintaining the quality of the contents. Multiple materials, such as reinforced cardboard, foam inserts, or trays, are used to shield the product. Custom packaging ensures that the materials used are suited to the product’s weight, shape, and fragility.
7. Improve Recyclability
Recycling refers to the process of converting used material into new objects and products to avoid wasting useful materials. Businesses benefit from custom packaging because it improves recyclability by using recyclable and biodegradable materials like cardboard or paperboard. Choosing custom recyclable packaging shows a commitment to sustainability which resonates with environmentally conscious consumers. This allows businesses to align with consumer preferences for sustainable products, thereby enhancing overall brand perception.
According to the PaperBoard and Packaging Company, 63% of consumers said that they were more likely to buy products packaged in paper or cardboard because they could reuse the packaging. Businesses can use this as a competitive advantage by demonstrating their commitment to reducing waste and supporting sustainable practices.
8. Reduce Packaging Waste
Packaging waste consists of packaging material from single-use plastic packaging. Custom packaging helps businesses reduce packaging waste by allowing them to design simple packaging designs and minimize excess material usage in production. Custom packaging provides an opportunity for businesses to design boxes tailored specifically to their products, thereby eliminating the need for excessive amounts of packaging material.
Custom packaging is also beneficial in lessening the use of non-recyclable or environmentally harmful materials by choosing biodegradable, and sustainable packaging options such as paper or cardboard.
9. Reduce Shipping Cost
Shipping cost is the total fee charged to transport products from one place to another. Personalized packaging helps businesses reduce shipping costs in multiple ways, including optimizing the package size and weight and choosing lightweight material. Using bespoke packaging allows businesses to select lightweight packaging materials like paper or cardboard and to design boxes that precisely fit the products which leads to lower shipping costs. Shipping cost is also reduced by minimizing space and lowering the product’s dimensional weight because heavier and larger packages incur higher shipping fees.
Why is Custom Packaging Important?
Custom packaging is important for businesses to establish a strong brand presence, create an emotional connection with customers, and ensure product safety during shipping and transport. It allows companies to communicate their brand’s value to customers by adding multiple design elements such as unique logos, colors, and patterns to the packaging.
Custom packaging is also designed with design features like cardboard inserts, foam inserts, or molded pulp for product protection during transit. Additionally, it is also crucial to enhance marketing efforts through effective packaging design.
Why is Custom Packaging Important for Marketing?
Custom packaging is important for marketing because it allows the showcasing of unique brand identity, enhances brand visibility, improves customer experience, and increases customer loyalty while boosting overall sales.
Why is Custom Packaging Important for Small Business Owners?
Custom packaging is important for small businesses to communicate their brand values and create a memorable unboxing experience through eco-friendly or sustainable packaging. Thoughtful and well-designed custom packaging helps create a positive customer first impression, leading to repeat purchases.
How Does Custom Packaging Improve the Cost of Packaging?
Custom packaging improves the cost of packaging by reducing packaging waste, choosing appropriate materials, and minimizing shipping costs.
Why Choose Custom Packaging Over Stock Packaging?
Custom packaging is preferred over stock packaging because it provides the opportunity to fully customize and add a personal touch to the brand. Custom packaging is tailored packaging that offers a variety of options of customized box sizes, styles, and colors to match your brand. Whereas, stock packaging is ready-made or generic packaging that is readily available to order in bulk.
How Does Custom Packaging Affect Brand Reputation?
Custom packaging affects brand reputation by reinforcing brand identity. Incorporating a logo, unique artwork, or slogan helps create a brand image that is instantly recognizable by the customers and builds a positive lasting impression.
