CBD or cannabidiol industry is relatively new but is growing at an incredibly fast pace. According to some estimates, the CBD industry will be worth more than twenty-two billion dollars by the mid of 2020s. It is hard to believe that only a few years back, these products were widely misunderstood and even illegal. Now, they are not only accepted but are in heavily demanded. To make a share in this booming industry, many brands are launching their own range of products. So, to thrive in this industry, the packaging of your CBD products should never be overlooked. This article will shed light on how your CBD packaging can benefit your business on different levels and how you can put your brand’s personality into your product packaging. If you are already associated with the hemp or CBD industry or are planning to enter the industry, this article is for you. But, even if you are not, it’s a good read, and there are plenty of things you can learn about the packaging and CBD industry. So, let’s get into it.
The Ever-Growing Range of CBD Products and Their Different Packaging Requirements
The range of CBD products is vast and ever-growing. Today, there are so many products associated with this industry that they can be divided into various subcategories. For instance, there is a range of cosmetics with CBD extracts, routine products with added cannabidiol, and purely hemp-derived products. For such a diverse range of products, the packaging requirements vary from product to product. Take the example of CBD soft gels and oils, for instance. These oils are usually packed in 30 to 60ml oil bottles, whereas soft gels usually come inside blisters or jars. Similarly, the cellulose-based secondary packaging is also different in both cases. A similar phenomenon applies to other CBD products as well.
A big problem that gives retailers a lot of trouble is that since it’s a new industry, finding ready-made packaging solutions can be troublesome. So, a better option is to have your own custom CBD packaging. It may sound like a lot of hassle, but the process is super-easy, and the benefits are innumerable. Imagine getting complete design freedom to have everything the way you want in your CBD packaging; won’t that be amazing? It definitely is, and there is so much you can do with personalized packaging. Both your product and company can benefit significantly from it.
Benefits of Custom Packaging
There are many benefits of investing in custom CBD packaging. The most significant advantage is that you do not have to compromise on different aspects like retailers usually have to with ready-made packaging. You can get the quality, presentation, sturdiness, and even unusual packaging sizes that most vendors do not offer. Most importantly, you get the freedom to have everything the way you want. With these qualities, your custom CBD boxes can benefit you in the following ways:
Proper Branding
Branding is a necessary element of the design process and is a need of every CBD brand. Having your logo, tagline, and other branding details on your packaging makes your product more credible. Also, it helps in getting brand awareness which is crucial for a business’s growth in the long run.
Besides traditional printing, you can also take other approaches that make your branding details more prominent. For instance, you can have raised ink, stamp foiling, and spot UV on your custom CBD packaging.
An Eye-catching Presentation
When it comes to getting a good market response and more sales, presentation matters a lot. Considering the current state of the CBD market, there are many options for a customer. That’s where visual presentation can be your best friend.
You get plenty of design options to make your custom packaging attractive and appealing. To enhance the presentation, you can have your printed artwork and stunning finishes that make your products stand out.
Better Durability and Product Safety
While presentation and branding help you drive more sales, sturdiness, and durability ensure that every product reaches the optimum condition. The durability aspect becomes even more crucial when we are dealing with fragile products like CBD tinctures. To ensure the safety of these products, you can get specially designed custom CBD tincture boxes that have the required level of durability. So, sturdier packaging is another reason why CBD brands should opt for custom packaging.
Getting Your Signature Packaging
You may have noticed how most successful brands have their signature designs of packaging easily recognized by customers. Getting such signature packaging is not difficult at all. Instead, it is super easy. For example, let’s say you want to get custom CBD oil packaging with a unique design that resonates with your company’s personality. You can choose all the packaging design options from materials to the finish and everything in between. With such a variety of design options, you can get the freshest designs that clearly stand out.
New “Out of the Box” Designs
Often retail brands have creative ideas of packaging that are sure to make the product shine. But when it comes to having those designs implemented and made into reality, they simply don’t know where or who can help them. There are many retailers providing packaging design and making services on the internet. Many of these vendors are ready to help in making unorthodox designs. Before even starting the production, they show you how the final design will appear. There are different methods adopted for this reason, like 2D and 3D proofs. So, even without meeting your vendor, you can have exciting packaging designs that will push your products to the front row of retail displays.
Packaging for Every CBD Product
Since the CBD industry is constantly expanding, many products that were never heard of before are starting to appear. You may remember viral CBD burgers. Many products came after it that sounded odd at first but became standard soon. Take CBD teas and coffees, for instance. Both these products have become mainstream, and you can find them in CBD and hemp stores. Some brands even offer subscription services for these products. If your brand launches a new CBD product with different packaging requirements, you can have suitable packaging for it made from scratch.
In short, custom CBD packaging is the ultimate problem-solver for every retailer and brand in the market.
Introducing a New Trend
Trendsetters of every industry are likely to become the face of the industry at some stage. Of course, achieving such a status is not an easy feat to achieve. But still, the brands that introduce something new get the spotlight.
Today, introducing an idea to the market is easier than ever before. As for that idea, you do not even have to make a discovery or come up with a complex phenomenon. Even a different way to present your product can make a substantial difference. With my experience with the packaging industry, I have seen how a different user experience with packaging can get a brand the top spot.
Here are two easy approaches you can take by just changing the way you pack your products, and would still make a lot of difference:
Eco-friendly Packaging
With more people getting educated about the environmental crisis, eco-friendly packaging solutions have a bright future ahead of them. On an industrial scale, the greenest packaging material is Kraft stock. Kraft stock is up to 100% recyclable and biodegradable. So, boxes made from this material can help you fight the crisis and make a green reputation. People love to feel like they are contributing to something good. Therefore, they like the positive change bringers of the industry. Many brands have already started to make the switch from traditional white cardboard boxes to their brown Kraft counterparts. Joining the bandwagon can significantly benefit you in many ways. As for how to make this switch, by this point, you already know how easy it is.
Luxury Packaging
Another concept that appeals to a large group of customers is luxury products. The experience associated with a product weighs a lot in a customer’s decision-making. Even in the hemp and CBD industry, there’s a massive market for exclusive products with a superior feel.
The customers of this particular division of the market expect a user experience that speaks luxury. Usually, such packaging boxes are made from Rigid material with fine printing and finishing options. Also, certain styles of boxes like magnetic closure boxes and two-piece boxes can select for this purpose. Again, you can get the services of a custom packaging supplier and get these boxes without much of a hassle.
Conclusion
The CBD industry is growing with increasing demands and more brands entering the market. For CBD brands, the packaging of the products is going to factor in greatly. Therefore, it is necessary to focus on product packaging. Having your personalized CBD packaging can solve all the packaging-related troubles and can help you drive more sales and become a known name in the market.
