You put your heart into crafting your hand-poured artisan soaps, choosing pure ingredients, and creating a delightful final product. But does your customer know that? Can they tell how good your soap is before trying it? The truth is that most consumers just judge a product based on its packaging. And of course, soap is a product that you can never really judge unless you try it, and you can’t try it without buying it. Therein lies the conundrum of the soap buying consumer. What they can do is guess the product quality from its appearance. We know that’s not fair but how you present your soap plays a huge part in customers’ purchase decisions. Soap wraps are a practical and cost-effective packaging option for soaps and provide a number of benefits. But there are as many soap wraps as there are soaps out there. How to make sure your soap wrap is doing the right job of attracting customers? How can you get the most from your custom soap wraps? How to use soap wraps properly? In this article, we’ll answer all these questions and guide you through different ways of using soap wraps. Let’s get started.
How To Get The Most From Soap Wraps?
Soaps are an essential human need. We depend on the soap bar to keep us clean, fresh and smelling nice. But how about keeping the soap clean and fresh? Soap wraps to the rescue!
Not all soap wraps are made equal. There are many different types of paper materials that can be used as soap wraps. Some are customizable, others not so much. Some are sturdy; others are more flexible and soft.
What is the best soap wrap? The one that looks good and conveys the value of your product. Creatively designed and customized soap wraps add to the appeal of your handmade soap and invite potential customers to give it a try. They can establish your soap brand and market your product. A custom soap wrap can be designed in any way you like. Many top selling soap brands customize their soap wraps by including artwork that represents their active ingredients.
It is true that custom soap wraps provide you with a competitive edge. And when it comes to the choice of paper, Kraft paper is an excellent choice. However, even if you choose to use a plain soap wrap, the following tips can help you make the most of your soap wraps and present your soaps in an appealing style.
How To Use Soap Wraps?
Not sure how to best utilize your soap wraps? Here are some ideas to consider.
Complete wrap
The easiest and simplest way to use your soap wrap is to wrap your soap. There’s no special technique to it. Wrap it like you would a present. Just make sure the wrapping looks neat. If you want a more rustic look for your soap, then it doesn’t even have to look super neat. Some people can have difficulty wrapping by hand. There are wrapping tools that can assist you in that case. If you are using plain paper you can try a fancy wrapping style by adding folds in your paper. With a custom soap wrap, it is better to keep the wrapping simple.
Soap wrap sleeve
Another way of using your soap wrap is to create a soap sleeve. It will cover the entire length of the soap and leave the edges exposed. The soap can slide in and out of the sleeve. A more sturdy paper is more suitable for this wrapping style. This style allows the customers to get a peek inside and easily smell your soap.
Belly Band
A creative way to use your soap wrap is to create a band that wraps around the soap. This way the soap remains visible, and the wrap provides a space to hold the soap. This style works great with more visually appealing soaps. If you have a range of fancy-looking soaps with unique colors, then you might want to consider giving this wrapping style a chance. If you decide to try this method, make sure your soap is cured properly before creating the band. A downside to this style is that the soap is mostly exposed and the band doesn’t provide much protection. Avoid this style if your soap is a bit on the softer side or prone to damage.
Soap wrap pouch
Another easy way to use your soap wrap is to create pouches with your soap wraps. The pouch completely covers the soap keeping it secure. Assembling the pouches might take a bit of time but if you do that in batches, it will be easy to just drop the soap into the pouch and seal it.
Other ideas
You can use soap wraps in combination with other packaging methods. For example, if you are using shrink wraps to package your soap, you could add a belly band and add your logo and other information. If you are using a simple wax paper and your soap is likely to sweat, you could try adding an additional layer of soap wrap.
How To Decorate Your Wrapped Soap
Once your soap is wrapped up nicely you can add interesting finishing touches to spruce up your soap packaging. You can wrap your soap with a satin ribbon for an elegant finish or with twine to give a rustic look. Another easy way to decorate is to use washi tape and stickers. You can print out your brand logo and ingredients list on sticker paper and use that to secure your wrapping. Another idea is to try to add a twig of fresh herbs under your twine. For example, if your soap has natural herbs like sage, rosemary, or mint, you can add a piece of fresh herbs. However, this is not advisable for large-scale use. It would be lovely to give this a try if you’re sending a gift bag of your soaps for promotion.
Conclusion
Soap wraps serve to protect your soap and present it in the best light to potential customers. There are many different varieties of soap wraps and you can use them in many different ways. Knowing which style will work best for your products will help you create impressive packaging. When done right, soap wrap packaging can do wonders for your soap brand. Whichever soap wrap you choose, we hope our tips will help you create a stunning final look for your handcrafted soap.
